Startup Professionals Musings
MAY 10, 2019
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.
Startup Professionals Musings
DECEMBER 13, 2019
Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.
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Startup Professionals Musings
NOVEMBER 28, 2020
The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.
Startup Professionals Musings
JUNE 5, 2019
With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.
Startup Professionals Musings
MAY 1, 2019
With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.
Startup Professionals Musings
JANUARY 23, 2019
Set target date milestones and metrics to gauge progress. For example, every business needs a company name and logo, incorporation, an Internet domain name and website, social media accounts, prototypes, intellectual property, and key executive positions filled. Marty Zwilling First published on Inc.com on 01-09-2019.
Startup Professionals Musings
NOVEMBER 4, 2019
I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.
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