socalTECH

DECEMBER 28, 2020

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 What are you most looking forward to in the technology/startup world in 2021?

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Marty Zwilling First published on Inc.com on 12/08/2021. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 11, 2021

Markets, customers, and competitors evolve, and you must continually update the business to stay ahead. An internal business expansion is often incompatible with established operations, thus mergers and acquisitions are the most common scaling strategies. Marty Zwilling First published on Inc.com on 07/28/2021.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171