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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Watch that patent provide a real barrier to competitive entry.

Startup 118
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How good a leader are you?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader. What is your leadership end game goal?

Resource 156
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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Watch that patent provide a real barrier to competitive entry.

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J.D. Powers Sets Chief Digital Officer

socalTECH

Power , the consumer analytics company best known for collecting data on consumer satisfaction in the automotive industry, said it has named Bernardo Rodriguez as its new Chief Digital Officer. Rodriguez joins the company from digital agency Huge, where he was Man‌aging Director of Strategy.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Use this opportunity to validate their satisfaction and support for your company and your solution. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Visit reference customers, partners, and vendors. Review of opportunity and segmentation.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You don’t have enough control over your time, investors, the market, or your startup. But nobody said it would be easy. Marty Zwilling.