Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. The cost of social media done well is low.
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Startup Professionals Musings
JULY 7, 2021
I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Marty Zwilling First published on Inc.com on 06/22/2021.
TechCrunch LA
FEBRUARY 6, 2022
The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter.
Startup Professionals Musings
JULY 23, 2021
The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Pay close attention to social media and online feedback, and never respond defensively. Marty Zwilling First published on Inc.com on 07/09/2021.
Startup Professionals Musings
DECEMBER 22, 2021
In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Marty Zwilling First published on Inc.com on 12/08/2021. Above all, don’t forget that delighted customers are the key to your business in the long term.
Startup Professionals Musings
AUGUST 29, 2022
An exception is the classic book by Alison Maitland and Peter Thomson, “ Future Work: Changing Organizational Culture for the New World of Work ,” which offers some real insight on this subject. Use of collaborative and other social media platforms. In the U.S., Freelancers now make up 36% of U.S.
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