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Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. By 2021 we had to write a $3.5m
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Marty Zwilling First published on Inc.com on 07/15/2021.
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.
For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Marty Zwilling First published on Inc.com on 06/09/2021.
To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Postulate competitive reactions and your responses. Marty Zwilling First published on Inc.com on 02/16/2021.
These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way. You need to show you have a “Plan B,” and a never-give-up mindset, in handling any competitive threat or customer reaction. Emphasize the value and skills of your team.
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Set milestones and manage to those targets.
Use metrics to assess needs and growth economics. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company. Marty Zwilling First published on Inc.com on 12/08/2021. Above all, don’t forget that delighted customers are the key to your business in the long term.
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It was a way to make it hard for your competition to compete. And the valuation party lasted until November 9th, 2021. Ask Xi or Putin how that’s going for them.
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