2021 Customer Marketing Technical Review 
Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. IRRs work really well in a 12-year bull market but VCs have to make money in good markets and bad.
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.
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Startup Professionals Musings
JANUARY 12, 2022
Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Use your new features or innovation to quickly get a foothold in the market.
Startup Professionals Musings
MARCH 14, 2022
With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.
Startup Professionals Musings
APRIL 14, 2021
As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it. Highlight benevolence to customers and society.
socalTECH
DECEMBER 28, 2020
Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We'll be posting these throughout the next two weeks. Contact our editors for details.
Startup Professionals Musings
OCTOBER 27, 2021
Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.
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