Remove 2021 Remove Help Remove Marketing Remove Metrics
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting. That means good things for companies like CarbonChain , Persefoni , ClimateView , and SINAI Technologies , which all have offerings meant to help with carbon accounting and management.

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Incorporating a business entity early through online services. The cost of social media done well is low.

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8 Ways Your Values And Results Make A Trusted Leader

Startup Professionals Musings

As a mentor, my mission is to recommend actions that can strengthen your image with investors and peers, as well as help you get the startup job done. The days of “ push ” marketing and autocratic control are gone. Your values will help you build trust with team members and customers, increase your productivity, and inspire others.

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