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New generations of customers respond better to the “ participative ” approach, where they get to provide input via socialmedia and the Internet. You should be constantly trying new approaches via socialmedia and online, and asking for feedback and input from influencers and customers.
Marketing is necessary via socialmedia, traditional media, and personal visibility, to attract customers, loyalty, and a competitive brand image. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur. Others look to you for the path to success.
I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and socialmedia sites, and what they see can make or break your business. Resist cancelling existing socialmedia accounts. Marty Zwilling First published on Inc.com on 06/22/2021.
Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction. Measure results in terms of customer satisfaction.
Today, with the Internet and socialmedia, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. That doesn’t mean that you can’t be an entrepreneur today, or feel success and satisfaction from your efforts. Marty Zwilling First published on Inc.com on 08/19/2021.
The Internet and socialmedia are also a key knowledge source. Marty Zwilling First published on Inc.com on 08/24/2021. People who see problems as negatives to be overcome are doomed to a life of unhappiness. This saps their passion and energy, and limits their thinking and success. There is no better time than today to start.
In this age of instant and global communication via socialmedia and the Internet, I see more and more evidence that delighted customers should be your top priority. Business and customer satisfaction data measurements are required, in addition to subjective assessments of team progress, tradeoffs, and investment decisions.
If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and socialmedia platforms for more effective and relevant alternatives. Marty Zwilling First published on Inc.com on 11/17/2021.
Evidence continues to mount that companies with trusted leaders, such as Zappos , tend to outperform others in financial results, as well as team satisfaction, by as much as three to one. Effective communication always requires consideration of language barriers, gender and age norms, and media protocols.
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