Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.
Both Sides of the Table
SEPTEMBER 15, 2022
Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. It’s just math.
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Startup Professionals Musings
SEPTEMBER 16, 2023
They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building your public image and presence should start even before product development, through your website, logo, and blogging. Establishing your brand with interactive social media. The cost of social media done well is low.
Startup Professionals Musings
SEPTEMBER 22, 2022
You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Marty Zwilling First published on Inc.com on 9/7/2022.
Startup Professionals Musings
MARCH 19, 2022
It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.
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