Both Sides of the Table

MAY 10, 2012

I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I recently spoke at the Blue Glass conference on the topic of marketing. How well do “sponsored stories” work? crazy well.).

Conference 297

Conference Marketing Metrics Writing 297

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Both Sides of the Table

SEPTEMBER 15, 2022

No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. It’s just math.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

AUGUST 15, 2022

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Gamify: engagement to get what you pay for.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

AUGUST 24, 2019

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 16, 2023

Building your public image and presence should start even before product development, through your website, logo, and blogging. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 15, 2022

Return-On-Investment metrics are not new, but the tools are different. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Evernote, StumbleUpon), and multimedia (YouTube, Flickr). Over time, put together the data you need to measure your progress on a weekly/monthly/yearly basis.

Social Media 126

Social Media Media Startup Platform 126

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost." Good stuff from Jason.

Pricing 150

Pricing Acquisition Customer Custom 150

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

NOVEMBER 28, 2020

Building your public image and presence should start even before product development, through your website, logo, and blogging. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Establishing your brand with interactive social media.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 19, 2022

It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

NOVEMBER 11, 2019

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Gamify: engagement to get what you pay for.

Technology 97

Technology Social Media Startup Entertainment 97

Xconomy

MARCH 30, 2020

San Diego has long been considered a second-tier primary biopharma hub in terms of number of companies and venture capital raised, falling behind the twin behemoths of Boston-Cambridge and the San Francisco Bay Area on those and other metrics. Venture capitalist Nancy Hong recalled that some.

San Diego 88

San Diego Metrics Entrepreneur Venture Capital 88

Both Sides of the Table

NOVEMBER 9, 2014

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Does he blog about venture capital and try to advise entrepreneurs? There is a reason for this. Is this investor on AngelList?

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 102

Social Media Media Product Metrics 102

SoCal CTO

NOVEMBER 5, 2009

I can be found on LinkedIn , have a blog Holocognics and my firm’s website is www.SolutionsLLP.com. Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” That's great.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

SEPTEMBER 3, 2017

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

SoCal CTO

OCTOBER 22, 2009

Great by Cliff Allen Business Networking Online who I had blogged about previously in Marketing, Startups and Networking in Los Angeles. I see Visible Networking as a series of conversations around blog posts, and encouraging a group of people to actively participate. Cliff create a great image for the group.

Los Angeles 150

Los Angeles Networking Angel Blogging 150

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

socalTECH

AUGUST 28, 2017

I'd see these wedding blogs, but I thought, there has got to be more. The last thing, is you really need to understand what your business metrics are, and make sure you are looking at the most important metrics. Don't be enamored with vanity metrics like for us, growth of photos.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Startup Professionals Musings

OCTOBER 2, 2013

Return-On-Investment metrics are not new, but the tools are different. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Wikipedia, StumbleUpon), and multimedia (YouTube, Flickr). ROI entrepreneur startup metrics social media business' Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

OCTOBER 20, 2013

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

MARCH 2, 2020

Create a written plan, with target milestones and metrics. Build your own personal brand image through blogging, industry forums, and networking. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation.

Ideas 126

Ideas Writing Examples Outsource 126

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

socalTECH

JULY 16, 2009

Jim has been giving helpful advice to CEOs recently on his blog , and we're sharing his recent top ten list of board meetings do's and don'ts for CEO. On key metrics, send (continued). Jim is very active helping Southern California's aspiring entrepreneurs, and has been instrumental in helping to promote the technology industry here.

Clearstone 100

Clearstone Southern California Metrics Venture Capital 100

Startup Professionals Musings

MAY 31, 2015

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Gamify: engagement to get what you pay for.

Startup 106

Startup Social Media Entertainment Metrics 106

SoCal CTO

DECEMBER 19, 2012

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Towards An Integrated Approach to UX Design You should definitely look at Steve Blank's book and review his blog. Quite often these things get old quickly.

Develop 354

Develop Development Technical Review CTO Coach 354

Startup Professionals Musings

APRIL 13, 2019

Return-On-Investment metrics are not new, but the tools are different. The key social media platforms today include communications (Wordpress blogs, Twitter), collaboration (Evernote, StumbleUpon), and multimedia (YouTube, Flickr). Over time, put together the data you need to measure your progress on a weekly/monthly/yearly basis.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

OCTOBER 10, 2011

But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. Netflix announced the changes to its company via a blog post. A blog post! Not a freakin’ blog post. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Don’t forget the metrics and analytics. Customers see what their peers are saying in blogs and product reviews, and how you respond to these, and this impacts their buy decision more than any advertisement. Only then can you determine your ROI.

Social Media 108

Social Media Media Startup Tips 108