socalTECH

JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Spotter raised $200M in a Series D funding back in February of 2022, which it said gave it a valuation of $1.7

Media 100

Media Content Los Angeles Funding 100

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

DECEMBER 29, 2023

Bobbie’s growth snowballed after caregivers sought new sources of baby formula during the nationwide shortage in 2022. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. million in 2022. million in 2022 to $5 million in 2023. You can unsubscribe at any time.

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

JANUARY 12, 2023

Los Angeles-base Cosm, which develops immersive media, said on Thursday that it has acquired C360, a developer of immersive video products based in Pittsburgh, PA. According to Cosm, C360's client included sports media companies and leagues, plus various governmental agencies. Financial details of the acquisition were not announced.

Acquisition 100

Acquisition Los Angeles Media Invest 100

Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Choose only the best media formats for each type of content you choose to engage with, across the range of text, audio, and video.

Framework 119

Framework Artificial Inteligence Social Media Media 119

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119