Remove 2022 Remove Customer Remove Development Remove Mentor
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5 Keys to Developing Trust and Leadership In A Crisis

Startup Professionals Musings

The challenge for each of you is to get it handled quickly and effectively, without losing the trust of constituents , as well as customers. Look for a mentor, or expert in this area, and ask their advice. Marty Zwilling First published on Inc.com on 5/22/2022. Get advice before jumping to conclusions.

Develop 138
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Show potential customers that you care.

Marketing 119
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8 Keys For Transforming An Innovation Into A Business

Startup Professionals Musings

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133
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8 People And Process Skills Required In Any Business

Startup Professionals Musings

While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.

Startup 113
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5 Ways To Make Innovation A Priority In Your Business

Startup Professionals Musings

Yet I believe it is possible, and even more fun, to challenge your thinking and practices, to develop that innovative mindset that can keep you on the forefront of business. One way to do this is to nurture mentoring relationships with experts in other disciplines, as Bill Gates did with Warren Buffet.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Marty Zwilling First published on Inc.com on 2/18/2022.