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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

This writeup from industry analyst Karl Guttag showcases how Magic Leap has turned away from several of the key technologies it raised billions of dollars to develop with its latest hardware which he nevertheless believes will “blow away” the HoloLens 2 in image quality. — Lucas Matney (@lucasmtny) February 6, 2022.

Marketing 246
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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

Working for a well-funded existing company, or pursuing your dream as a hobby, may be more satisfying and productive. Assess your own resources as well as funding sources. Assess your connections, both social media and financial. Marty Zwilling First published on Inc.com on 8/11/2022.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.

Marketing 133
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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Technology is great, but high-tech major-step-forward solutions are not the answer to all our change challenges.

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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. Proprietary technology with a high barrier to entry. Marty Zwilling First published on Inc.com on 2/25/2022. Brand recognition and market influencer support.