Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

SEPTEMBER 15, 2022

Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). Even then private market investors can paper over valuation changes by investing at the same price but with more structure so it’s hard to understand the “headline valuation.” But rest assured valuations get reset.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. You as a leader must be transparent about how and why you are investing in one initiative over the other. Invest in communication skills and use all platforms. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

AUGUST 24, 2022

Are you making the proper investment, and is it paying off? It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Marty Zwilling First published on Inc.com on 8/10/2022. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

FEBRUARY 20, 2019

When should a VC invest? It’s the only way forward in capitalism, and it’s worth every investment you can make. The late-stage investment firm has been a slow-burning mess for the past several months, angering current and former employees, limited partners, and, crucially, [Peter] Thiel himself, sources say. All appears well.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202