Both Sides of the Table

SEPTEMBER 15, 2022

Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). Even then private market investors can paper over valuation changes by investing at the same price but with more structure so it’s hard to understand the “headline valuation.” But rest assured valuations get reset. It’s just math.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. You as a leader must be transparent about how and why you are investing in one initiative over the other. Invest in communication skills and use all platforms. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

NOVEMBER 30, 2022

During my time in Silicon Valley, I was struck by the fact that most successful entrepreneurs seemed to personally know and regularly hear from all the “movers and shakers” who had the investment capital and leadership they needed. Using metrics to measure results and commitments.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

NOVEMBER 7, 2022

Scaling any new initiative globally these days takes a large ongoing investment, and a carefully thought-out plan and execution. Don’t let early success dilute your focus, or demand that the new venture quickly meet your mainline financial and growth metrics. Marty Zwilling First published on Inc.com on 10/24/2022.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

AUGUST 24, 2022

Are you making the proper investment, and is it paying off? You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Marty Zwilling First published on Inc.com on 8/10/2022. Multiple marketing tactics seek to share attribution.

Customer 100

Customer Custom Acquisition Technical Review 100