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Kim Kardashian becomes a private equity dealmaker in collab with ex-Carlyle partner

TechCrunch LA

Kardashian is launching private equity firm SKKY Partners in conjunction with ex-Carlyle consumer head Jay Sammons to invest in business across consumer products, hospitality, luxury, digital commerce and media, the Wall Street Journal first reported. Jenner will be joining SKKY as a partner, the Journal reported.

Equity 299
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter. Image Credits: Facebook. the big thing.

Marketing 246
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Are you making the proper investment, and is it paying off? It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Here I recommend the use an outside consultant report periodically to avoid internal turf wars.

Customer 100
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Timing and why we’re all VCs

TechCrunch LA

When should a VC invest? It’s the only way forward in capitalism, and it’s worth every investment you can make. Theodore Schleifer at Recode reported a rare deep dive into the internal intrigue at a prominent VC firm, in this case Mithril Capital. South California is also seeing declining seed investment.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Startup 99