Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

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Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MARCH 23, 2022

Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Spend time coaching and mentoring team members. Marty Zwilling First published on Inc.com on 3/9/2022.

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Mentor Social Media Coach Customer 108

Startup Professionals Musings

JUNE 1, 2022

In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Make your creativity worth their efforts.

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Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MARCH 30, 2022

I believe these same mindsets are equally applicable to the entrepreneurs I mentor, and all of you small business leaders, so I offer you my summary of the authors’ conclusions, paraphrased here, with my own insights: Be bold in vision, strategy, and resource allocation. Marty Zwilling First published on Inc.com on 3/16/2022.

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Template Demand Social Media Summary 109