Startup Professionals Musings

AUGUST 3, 2022

Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts. Seek mentoring from established industry leaders. The right mentors can give you timely and unbiased feedback on your business, industry trends, and emerging competitors.

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Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MARCH 23, 2022

Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Spend time coaching and mentoring team members. Marty Zwilling First published on Inc.com on 3/9/2022.

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Mentor Social Media Coach Customer 108

Startup Professionals Musings

NOVEMBER 23, 2022

In many cases, the ideas may be small ones, such as starting a promotion to kick-start sales on a stalled item, or suggesting a huge strategy move to acquire Netflix and supplement an already healthy Blockbuster DVD rental business. Marty Zwilling First published on Inc.com on 11/7/2022.

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Ideas Netflix Resource Customer 116

Startup Professionals Musings

DECEMBER 16, 2022

One of the dysfunctions I often see in my coaching and mentoring work with small businesses is team member burnout. For example, Patagonia donates one percent of their sales to environmental charities, and has a high sense of community. Marty Zwilling First published on Inc.com on 12/2/2022.

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Coach Organization Demand Resource 120

Startup Professionals Musings

JUNE 1, 2022

In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Make your creativity worth their efforts.

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Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MARCH 30, 2022

I believe these same mindsets are equally applicable to the entrepreneurs I mentor, and all of you small business leaders, so I offer you my summary of the authors’ conclusions, paraphrased here, with my own insights: Be bold in vision, strategy, and resource allocation. Marty Zwilling First published on Inc.com on 3/16/2022.

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Template Demand Social Media Summary 109