Startup Professionals Musings

NOVEMBER 23, 2022

In many cases, the ideas may be small ones, such as starting a promotion to kick-start sales on a stalled item, or suggesting a huge strategy move to acquire Netflix and supplement an already healthy Blockbuster DVD rental business. Marty Zwilling First published on Inc.com on 11/7/2022.

Ideas 116

Ideas Netflix Resource Customer 116

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

JUNE 1, 2022

In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. Passion and optimism are great for starting a business, but you need to add realism to keep it growing and thriving. Marty Zwilling First published on Inc.com on 5/17/2022.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MARCH 30, 2022

I’m sure you will agree that not all business leaders are created equal, starting from the CEO on down. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support. Every business leader needs good “ managing up ” skills.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

MARCH 23, 2022

Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Spend time coaching and mentoring team members. Marty Zwilling First published on Inc.com on 3/9/2022.

Mentor 108

Mentor Social Media Coach Customer 108

Startup Professionals Musings

DECEMBER 16, 2022

One of the dysfunctions I often see in my coaching and mentoring work with small businesses is team member burnout. For example, Patagonia donates one percent of their sales to environmental charities, and has a high sense of community. Marty Zwilling First published on Inc.com on 12/2/2022.

Coach 120

Coach Organization Demand Resource 120