2022 Mentor Social Media Technology 
Startup Professionals Musings
JUNE 29, 2022
One of the things I’ve learned over my years as a business mentor and investor is that life isn’t fair when it comes to succeeding in business. These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Use friends and mentors with extensive experience to gauge both.
Startup Professionals Musings
JULY 8, 2022
I offer here their summary of purposes and inspirations that have motivated existing business leaders, with insights from my own mentoring and coaching experience. Many technologists have a passion for a new technology, but only a few are able to communicate the value in terms of future impact on society.
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Startup Professionals Musings
SEPTEMBER 22, 2022
Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.
Startup Professionals Musings
JUNE 1, 2022
In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly.
Startup Professionals Musings
MARCH 30, 2022
I believe these same mindsets are equally applicable to the entrepreneurs I mentor, and all of you small business leaders, so I offer you my summary of the authors’ conclusions, paraphrased here, with my own insights: Be bold in vision, strategy, and resource allocation. Marty Zwilling First published on Inc.com on 3/16/2022.
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