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I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to socialmedia, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant socialmedia sites, likely including Facebook, YouTube, and Twitter.
I will highlight here just a few of the many lessons that they mention, and I also recommend, to get you started down the path to the satisfaction and success you dream about: Make sure some crazy ideas are added to your list. In these days of full communication through the Internet and socialmedia, you can’t hide.
Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple socialmedia channels. Amazingly, I still find that many small businesses still don’t use any socialmedia, much less appear on a range of platforms.
Generalized email blasts and socialmedia ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on socialmedia or Yelp, you need to incent your clients to tell others about you and become your advocate.
It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Marty Zwilling First published on Inc.com on 11/19/2022. Humility may be a virtue in some realms, but not today in business.
The recent pandemic and remote team members have made the focus on social even more critical. It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including socialmedia, email, and video. Occupational satisfaction. Spiritual connections.
They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. The end-result will be more business success and personal satisfaction from your lifestyle choice. Marty Zwilling First published on Inc.com on 5/6/2022. In business, your personal brand is key.
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. You must feel satisfaction. Make sure you can get consistent names on Twitter, Facebook, and other key socialmedia sites.
In this age of millennials and socialmedia, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Marty Zwilling First published on Inc.com on 10/20/2022.
Even in this age of more remote teams, it’s possible and necessary, through phones, email, and socialmedia to have individual conversations about individual interests and drivers. Marty Zwilling First published on Inc.com on 7/22/2022. A business and a team is more about relationships than roles.
Over time, I have collected a list of new business attributes that go beyond the initial idea or solution, which often are more critical to long-term success and satisfaction. A legendary pivot example in socialmedia was the transformation of Odeo into Twitter. Marty Zwilling First published on Inc.com on 12/22/2022.
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