Acquisition Activity Paid Search 
socalTECH
FEBRUARY 24, 2010
We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What's the strategy behind acquisitions?
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!
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Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Google Ad Sense are the results you sometimes see on non-search pages that show you ads that are seemingly relevant to the words on the page.
Startup Professionals Musings
OCTOBER 3, 2012
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.
Startup Professionals Musings
NOVEMBER 12, 2013
In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Search engines like Google are still the primary method for finding information on the Internet.
Jason Nazar
NOVEMBER 1, 2015
Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more.
Jason Nazar
MAY 1, 2016
Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more.
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