Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 21, 2010

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Financial terms of the acquisition were not disclosed. Adknowledge is based in Kansas City. READ MORE>>.

CPC 178

CPC Advertising Acquisition Networking 178

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B.

Media 168

Media CPC Acquisition Google 168

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices.

Mobile 224

Mobile CTO Hire CPC Web 224

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Entertainment is confusing--we didn't make investments in pure content plays. On the other side, we had about one third of our investments in early stage, technology driven companies.

Startup 162

Startup Content Advertising Sites 162