Acquisition Advertising Marketing Outsource Development 
socalTECH
NOVEMBER 21, 2014
At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. So, I cam on board. What were you doing before this?
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Frank Addante
MAY 12, 2007
► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.
Frank Addante
MAY 24, 2007
► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.
Frank Addante
JANUARY 23, 2007
► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:
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