Remove Acquisition Remove Advertising Remove Newsletter Remove SEO
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164
article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Search engines. like Google. Do them all.

Startup 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Engage your audience with social media.

article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Newsletters. Acquisition. Advertise on VentureBeat. SEO Software. Skip to secondary content. what’s hot? Star Trek Contest. Primary Menu. Skip to primary content. Skip to secondary content. Live at the Apple Event: iPad Mini (and more?). 10 New York City startups we’re crazy about. 11 hrs ago. Editor’s picks.