article thumbnail

K1 Investment Management Buys Digital Pharmacist

socalTECH

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites, such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Startup 96
article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

article thumbnail

Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Advertise Locally on WSJ.com. Email Newsletters and Alerts. Email Newsletters and Alerts. Commercial Search.

article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Newsletters. Acquisition. Advertise on VentureBeat. Skip to secondary content. what’s hot? Star Trek Contest. Primary Menu. Skip to primary content. Skip to secondary content. Live at the Apple Event: iPad Mini (and more?). Huge news: Millions of PHP developers can now build mobile apps for iOS and Android — in PHP.