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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Are you making the proper investment, and is it paying off?

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CurbStand Buys Curby To Expand Valet Parking Efforts

socalTECH

Los Angeles-based valet parking app developer CurbStand said this morning that it has acquired another, parking app developer, Curby , and will integrate Curby''s technology platform into its software. Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Marketing, Startups and Networking in Los Angeles. Good stuff.

CTO Coach 150
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Finding Good Developers in Los Angeles?

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

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Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. Marketing, Startups and Networking in Los Angeles.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. Today, Silicon Valley is the consumer and enterprise software capital of the world. get the attention of the market they choose.

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Interview with Wes Nichols, MarketShare

socalTECH

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. You mentioned that you've been growing the company recently, and made a recent acquisition? We also just made an acquisition of Jovian over the summer.