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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Are you making the proper investment, and is it paying off?

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. They now have a cool new way to get intros to these angels: StartupList.

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CurbStand Buys Curby To Expand Valet Parking Efforts

socalTECH

Los Angeles-based valet parking app developer CurbStand said this morning that it has acquired another, parking app developer, Curby , and will integrate Curby''s technology platform into its software. Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features. READ MORE>>.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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8 Steps To A Satisfying And Successful Business Exit

Startup Professionals Musings

For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships.

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Finding Good Developers in Los Angeles?

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

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8 Keys To Preparing Early For Your Next New Venture

Startup Professionals Musings

For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships.

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