Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category.

Examples 99

Examples IP Acquisition Social Media 99

Both Sides of the Table

APRIL 14, 2012

99.9999% of you won’t be contemplating raising capital at $500 million any time soon or selling for a billion. My friend Christin Herron of Intel Capital weighed in on the issue. Your $200 million “small acquisition” is a cool 60% of all of their cash. to justify a “strategic” price.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Startup Professionals Musings

MAY 9, 2016

When the plan is all in your head, and elements are undefined, it’s important to monitor every step of the progress, in order to make quick corrections. Investors and alliances are looking for partners who have a strategic focus, and can find the right consultants to solve their tactical issues.

Social Network 59

Social Network Startup Demand Entrepreneur 59

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Custom 164

Custom Customer Advertising SEM 164