TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved. READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Product managers have challenges with getting the right information at the right level to the right people. Semick: Yeah, right (laughs).

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

FEBRUARY 27, 2019

Most board meetings are administrative updates that accomplish very little other than inform board members about the performance of the company since the last board meeting. People debate the information you put in front of them. Never put information in front of people if you don’t want it discussed.

Startup 226

Startup Slides Metrics News 226

Startup Professionals Musings

NOVEMBER 2, 2018

It probably had more to do with the fact that they had doubled their sales annually for several years, and still managed to squeeze out a profit of $11M in their year of acquisition. Highlights a sustainable competitive advantage. The best advantage includes intellectual property to provide a barrier to entry or incent acquisition.

Customer 19

Customer Custom Acquisition Entrepreneur 19

socalTECH

NOVEMBER 25, 2008

If you don't have room information, and have to look in four or five rooms to find an asset, you might as well be doing it the old way rather than signing into a computer. Without room information, adoption falls off. But, we're not focused on an exit--we're focused on profitability, which is a key metric for management.

Startup 113

Startup CTO Hire Resource Venture Capital 113

Both Sides of the Table

JUNE 12, 2010

This was a really fun episode for me because Mo is informed and knowledgeable on so many topics and being a Boston / NYC VC it gave us so much to talk about relative to just covering California VCs. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347