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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). We see big data storage solutions and processing platforms. We see improvements in wireless transmission and in real-time programming languages.