CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. They decided to take what they learned there, to create CampaignEQ (www.campaigneq.com).
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