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Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.
And we wanted a head of global marketing. I acted as the occasional mentor, advisor and coach to Ethan. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. The company was called Red Beacon. Nice sweep!
skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. He has twenty years’ experience as a CTO. Good stuff.
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.
We end up using WordPress a lot as the marketing front-end of our web sites. Equity-Only CTO and Equity-Only Developers Technology Roles in Startups Want to Know the Difference Between a CTO and a VP Engineering? WordPress is pretty easy to hack. And the back-end is something that a non-technical founder can manage.
skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Im part of a CTO group that meets once a month to discuss various topics. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
skip to main | skip to sidebar SoCal CTO Tuesday, February 27, 2007 Stanford Podcasts - eHarmony - Greg Waldorf I was just pointed to a set of great podcasts done by Stanford B-School and particularly, I just listed to the podcast by eHarmonys Greg Waldorf. He has twenty years’ experience as a CTO.
skip to main | skip to sidebar SoCal CTO Friday, March 9, 2007 Map of VC Investments Found this Map of 2006 VC Investments post. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?
Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?
skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
Holocognics would break it down even further and discuss why, for instance, SEO works in one industry and not another – both in the sense of why a certain business has a higher chance of succeeding in showing up higher in a search, but also why SEO in a certain business has a higher “acquisition” rate (to use the Startup Metrics term).
skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.
skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Interesting Model for University President Saw a post by Paul Kedrosky pointing us to Graeme Thickins on How Stanford Does It. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?
skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.
skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Time Rich, Time Poor and Apple Jeremy Liew at Lightspeed Venture Partners has an interesting post: Time Rich or Time Poor? Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences.
skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. He has twenty years’ experience as a CTO. Early Stage Marketing and Branding – Farida Fotouh.
skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 A Different Kind of Incubator - The Hive I recently met with The Hive a new incubator in Orange County. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
link] [link] Posted byTony Karrer at 5:33 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.
skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? eHarmongy) as an acting CTO. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He has twenty years’ experience as a CTO. You know what I mean.
The firm is initially focusing on the Los Angeles market, and connecting people with fun, interesting classes, activities, and more in the local area. Tony Adam is an advisor, he was formerly at MySpace. Another guy who is helping is Richard Yen, who is at Saban Capital, and has joined as an advisor.
skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds.
In addition to we’re taking GumGum and their very cool advertising opportunities to market. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Example here: [link]. Like me, you have a lot of different things going on, how do you balance?
That''s relevant, because of our third piece, where we have been hired by traditional media companies, to basically provide them a turnkey, outsources content acquisition team. We''re developing programming around our brands, such as Failarmy, and we also have a deal with Dick Clark Products to take Failarmy to the international market.
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.
Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. He is also an advisor to multiple startups and regular speaker at conferences like SMX, SXSW Interactive, and PubCon. Garth pioneered Klout’s first Influence Marketing campaign with Virgin America.
We caught up with CEO Serge Gojkovich to learn more about what the company is up to, and to hear more about the company''s acquisition of Curby this week. We also have a few other locations in other markets, such as Houston, San Antonio, and Hoboken. So how did this acquisition come about? What is Curbstand up to right now?
Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. He was Director of Online Marketing for Mota Motors, a BusinessWeek Top 50 Most Promising Startup of 2009 and TechCrunch50 finalist.
skip to main | skip to sidebar SoCal CTO Friday, March 16, 2007 F2F Still Matters Kathy Sierra has a great post today: Face-to-Face Trumps Twitter, Blogs, Podcasts, Video. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.
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