socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. Paid Product Metrics. Free Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. Paid Product Metrics. Free Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. It won’t be easy.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Maybe even as powerful as search. I think everybody heard about this acquisition. In fact, it is Overture 2.0.

Venture Capital 271

Venture Capital Capital Google Platform 271