InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

FEBRUARY 7, 2013

RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284