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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Both Sides of the Table
MARCH 11, 2011
At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#.
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InfoChachkie
JANUARY 16, 2018
Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.
socalTECH
FEBRUARY 22, 2010
It's been awhile since we last caught up with Los Angeles-based Language Weaver (www.languageweaver.com), a venture-backed firm which develops language translation software, so we sat down the other day with Mark Tapling , the President and CEO of the firm, to hear more about where the company is nowadays--plus its strategy for growth and an exit.
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.
SoCal Delicious
SEPTEMBER 19, 2012
Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. Even though their business model was tweaked a little while ago to give customers additional leniency, the business is still expecting to break $100 million in revenue this year, up from $25 million in 2010.
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