Acquisition Customer Study Technical Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.
Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. First in late-stage tech companies and then it will filter back to Growth and then A and ultimately Seed Rounds.
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Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.
socalTECH
SEPTEMBER 12, 2019
What's the best way to reach out and recruit diverse candidates for your technology company? is an HR tech platform that makes it very easy for companies to source diverse talent. How do you create those communities, and are those focused on different technical areas? It's not easy, which is why Los Angeles-based Divercity.io
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. they’ll flock to your channel with marketing budgets and tech prowess.
socalTECH
MARCH 19, 2019
We started focusing on that, and at the time we were doing only phone verification, but then we started adding in data analytics because of customer demand, we added in some other things like straight messaging rather than pin codes. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.
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