InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Xconomy

OCTOBER 5, 2016

Companies must learn to become ecosystem drivers – even if only for a subset of their customers – in order to survive. A distinguishing feature of this model is that they are the destination in their space for a subset of their customers. And these companies have deep knowledge of their customers through data.

Organization 91

Organization Customer Custom Study 91

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

socalTECH

MARCH 19, 2019

We started focusing on that, and at the time we were doing only phone verification, but then we started adding in data analytics because of customer demand, we added in some other things like straight messaging rather than pin codes. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship.

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

InfoChachkie

OCTOBER 24, 2011

According to financial columnist Daniel Solin, “One large study looked at more than 15,000 predictions by 237 market timing newsletters over a 12-year period. At the end of the period studied, 94.5% of the newsletters went bust.”. As noted in Now Is Never Too Early , successful entrepreneurs are not inclined to wait. Hard Knocks U.

Company 257

Company Companies Startup Study 257

TechCrunch LA

MAY 25, 2019

For one, because millennials, according to various studies, are consuming less alcohol than previous generations and are therefore seeking non-alcoholic beverage alternatives. As Amex scoops up Resy, a look at its acquisition history . When will customers start buying all those AI chips? Founders say yes. Fundraising.

Startup 223

Startup Venture Capital Newsletter Tips 223

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Choose that market.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

NOVEMBER 6, 2020

As we studied that Gen 1 and Gen 2 of the company, a few things popped out at us. There are lots of transaction costs which occur both on acquisition of customers and on returns, and those costs are real, and must be considered in how we price the products. There's real competition in this area. READ MORE>>.

Startup 124

Startup Pricing Platform Study 124

socalTECH

JANUARY 22, 2014

We believe tha restaurant customers are multi-channel nowadays. We have actually develops all of those channels, which enables a customer to pick any channel and enable an order, digitally or through a call center. At the end of the day, that drives increased guest engagement for the customers of the restaurant.

Mobile 127

Mobile Customer Custom Platform 127

Startup Professionals Musings

DECEMBER 8, 2017

Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive. Skip the acronyms and jargon.

Startup 65

Startup Writing Patents Competition 65

Both Sides of the Table

APRIL 21, 2010

Studying for the SAT, LSAT, GMAT, TOEFL, MCAT and other standardized tests in the US is a massive market that has been dominated for years by Kaplan and Princeton Review. Knewton, Grockit and others are creating new ways for students to study for these tests in a more cost effective way. I know the product intimately and it rocks.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

DECEMBER 11, 2015

Smart investors, competitors and smart customers, will listen and watch carefully as you position your new offering. Use real case studies and customer feedback. The best way to support your acquisition potential for $100 million -- or going public -- is to find a competitor who has shown it can be done.

Capital 63

Capital Competition Case Study Patents 63

Startup Professionals Musings

JANUARY 21, 2017

More recently, the desire for extra income has become the key driver in new startups, according to a 2015 study. If you are living your passion, you want to interact with customers, and “touch and feel” the product every day. It seems that more people are focused on money today. Insist on being engaged at the transaction level.

Entrepreneur 69

Entrepreneur Startup Equity Course 69

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. We spend a lot of time listening to our customers and working with them to build the right solutions.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth will speak about successes in partner development, using case studies from his experience at Klout. Tony has previously worked for organizations like PayPal, Yahoo! Van Jepson, CEO/Founder, GroupPrice.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Startup 99

Startup Social Media Study Guide 99

InfoChachkie

NOVEMBER 23, 2015

Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. The difference is that VoiceXML does not leverage customers' knowledge of web development. Our approach is often additive to all parties, resulting in ongoing, productive relationships.

Venture Capital 100

Venture Capital Technical Review Software Review Southern California 100

Both Sides of the Table

FEBRUARY 26, 2016

Even an extraordinary engineer or product lead who have built a breakthrough product aren’t guaranteed success unless they can get access to capital, get much needed press to drive low-cost customer acquisition and persuade fickle business leaders to join their company and help them shape their businesses beyond tech innovation.

Mentor 150

Mentor Venture Capital Marketing Product 150

Both Sides of the Table

JULY 25, 2010

The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. Anything requiring lead generation and/or customer acquisition I call Matt Coffin. In my next post I’ll talk about using social proof in getting customer traction.

Guide 293

Guide Funding Venture Capital Technical Review 293

Both Sides of the Table

MAY 25, 2013

It’s true this was much bigger in the dot com era but I’ve studied the data and know that over the past decade these numbers are right. This happens at acquisition time, too. Most top tier VCs return about 3x invested capital and outlier funds (the best of a vintage) might return 6-8x. billion each, $7.5

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

FEBRUARY 6, 2019

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Social Media 70

Social Media Study Guide Examples 70

InfoChachkie

OCTOBER 13, 2010

50 Scientifically Proven Ways To Be Persuasive , studies support that, “…the more similar the person giving the testimonial is to the new target audience, the more persuasive the message becomes.” Pursue references from a variety of sources, including customers, suppliers, subordinates, etc. As noted in Cialdini et al.’s six months).

Startup 113

Startup .Net Organization Networking 113

socalTECH

NOVEMBER 19, 2012

One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. I went to school at Babson, back East, and majored in finance and entrepreneurial studies. I moved out to California to build businesses.

Southern California 200

Southern California Startup Customer Custom 200

Startup Professionals Musings

DECEMBER 1, 2014

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

FEBRUARY 18, 2016

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Social Media 62

Social Media Study Guide Examples 62

Startup Professionals Musings

MARCH 12, 2013

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Startup 98

Startup Social Media Study Guide 98

InfoChachkie

SEPTEMBER 22, 2009

Customer Problem/ Pain Points. Customer Problems/ Pain Points. State the problem/ pain points of the customers clearly. Who is the customer? How many customers can you serve reasonably? When working on your venture ideas please consider the following: Structure your idea in six categories. Product Name. Execution.

Ideas 153

Ideas Startup Pricing Entrepreneur 153

SoCal CTO

MAY 4, 2010

Some great posts from April 2010 that talk to me in terms of being a CTO at a Startup.

CTO Hire 150

CTO Hire Venture Capital Startup Social Network 150

Both Sides of the Table

JANUARY 28, 2011

What results must you have in order to raise venture capital or garner good press coverage that helps drive customer acquisition (and also more funding!)? They fund people with no customers. We need to sign up a few more customers and prove we can make money.&#. ON SUCCESS. How do we measure success? Dig deeper.

CTO Hire 363

CTO Hire Technical Review Startup Demand 363

Tech Zulu Event

FEBRUARY 3, 2014

We discuss user acquisition, scaling issues, and get a great glimpse (and receive some invaluable lessons) into the challenges and inspiration behind Plug.DJ’s rocketship growth. Growing up, I’d always been interested in technology and was one of the only people in my high school to study computer science.

Startup 107

Startup Product Sites Tool 107

Tech Zulu Event

AUGUST 13, 2010

Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. Entrepreneurism / Monetization Customers, research, startups. . The most underrated asset of any business is its enthusiasts- those customers and clients who buy th.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

socalTECH

JANUARY 3, 2019

The disruption is being led by companies that understand the importance of putting the customer first, a trend I always thought began in the US a long time ago with the entry of Lexus into the US car market. Lexus studied customers in the US and predicted that car buyers had just had it with clunky US cars. I doubt it.

Capital 113

Capital Southern California El Segundo SaaS 113

socalTECH

SEPTEMBER 12, 2019

We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. MIT and McKinsey did some studies on this, that showed about $400 billion a year is lost in the tech industry, due to lack of diversity and inclusion. Those communities already exist.

Technical Review 140

Technical Review Startup Platform Resource 140