Acquisition Customer Study Writing 
Both Sides of the Table
SEPTEMBER 15, 2022
What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.
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Startup Professionals Musings
DECEMBER 8, 2017
Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive. Skip the acronyms and jargon.
Both Sides of the Table
APRIL 21, 2010
In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. They have done 3 startups in the customer support space and one that wasn’t.
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).
Both Sides of the Table
JULY 25, 2010
The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. Angels are writing smaller checks so they typically don’t want the overhead of complex analysis in order to make their decision. From there Rob decided to make a small investment.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. 9) In Getting The Band Back Together , I write about the power of serial Founding teams. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition.
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