Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 98

Startup Social Media Study Guide 98

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. According to financial columnist Daniel Solin, “One large study looked at more than 15,000 predictions by 237 market timing newsletters over a 12-year period. At the end of the period studied, 94.5% People are free or cheap because of the recession. Hard Knocks U.

Company 257

Company Companies Startup Study 257

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Choose that market.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

FEBRUARY 26, 2016

Even an extraordinary engineer or product lead who have built a breakthrough product aren’t guaranteed success unless they can get access to capital, get much needed press to drive low-cost customer acquisition and persuade fickle business leaders to join their company and help them shape their businesses beyond tech innovation.

Mentor 150

Mentor Venture Capital Marketing Product 150

Both Sides of the Table

MAY 25, 2013

It’s true this was much bigger in the dot com era but I’ve studied the data and know that over the past decade these numbers are right. This happens at acquisition time, too. I use social media. Most top tier VCs return about 3x invested capital and outlier funds (the best of a vintage) might return 6-8x.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. Entrepreneurism / Monetization Customers, research, startups. . Entrepreneurism / Monetization.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

FEBRUARY 3, 2014

We discuss user acquisition, scaling issues, and get a great glimpse (and receive some invaluable lessons) into the challenges and inspiration behind Plug.DJ’s rocketship growth. Growing up, I’d always been interested in technology and was one of the only people in my high school to study computer science.

Startup 107

Startup Product Sites Tool 107

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378