Startup Professionals Musings

JUNE 26, 2020

Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. The options here include going public (IPO), merger/acquisition, liquidate, or no exit, just paying off investors.

Product 169

Product Summary Startup Examples 169

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. According to financial columnist Daniel Solin, “One large study looked at more than 15,000 predictions by 237 market timing newsletters over a 12-year period. At the end of the period studied, 94.5% People are free or cheap because of the recession.

Company 257

Company Companies Startup Study 257

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Study your history.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

SEPTEMBER 25, 2015

DigiSynd manages Disney’s brand presence in the social media space. Founded a series of successful startups resulting in IPOs and acquisitions. Early 20s: Studied EE and went to business school at age 23. Their distribution footprint consists of: Over 400 million Page Likes on Facebook. Millions of followers on Twitter.

Fractional VPE 40

Fractional VPE Entertainment SaaS Social Media 40

Both Sides of the Table

FEBRUARY 26, 2016

Even an extraordinary engineer or product lead who have built a breakthrough product aren’t guaranteed success unless they can get access to capital, get much needed press to drive low-cost customer acquisition and persuade fickle business leaders to join their company and help them shape their businesses beyond tech innovation.

Mentor 150

Mentor Venture Capital Marketing Product 150

Both Sides of the Table

MAY 25, 2013

It’s true this was much bigger in the dot com era but I’ve studied the data and know that over the past decade these numbers are right. This happens at acquisition time, too. I use social media. Most top tier VCs return about 3x invested capital and outlier funds (the best of a vintage) might return 6-8x.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization cosmetics, social media, women in tech. . jim spencer, media convergence group. Entrepreneurism / Monetization #pr20chat, Social Media ROI, twitter. . Monetizing Social Media.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

FEBRUARY 3, 2014

We discuss user acquisition, scaling issues, and get a great glimpse (and receive some invaluable lessons) into the challenges and inspiration behind Plug.DJ’s rocketship growth. Growing up, I’d always been interested in technology and was one of the only people in my high school to study computer science.

Startup 107

Startup Product Sites Tool 107

SoCal CTO

JANUARY 5, 2011

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378