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Pasadena-based advertising technology firm OpenX has raised $22.5M The company said the new funds will go towards growth, financing acquisitions, and international expansion. Acording to OpenX, it more than doubled its team in 2012 to 260 employees, and saw greater than 100 percent year-over-year growth in both 2011 and 2012.
Los Angeles-based OpenX announced this morning that it has acquired JumpTime , a developer of technology to help publishers calculate the value of their content assets. OpenX said that JumpTime's team will join the company as a part of the buy. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures.
Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.
Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.
Los Angeles-based digital advertising technology developerOpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.
Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move.
Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. acquisition merger board executive hochhauser howard ancestry openx'
Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.
Los Angeles-based advertising exchange and technology developerOpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.
Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.
The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Financial details of the acquisition were not announced. READ MORE>>.
We both felt that the critical reasoning skills and writing skills were critical to our career development. New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Social network app developer and ad network. Total raised: $56.3mm. Competitor: Slide.
During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.
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