Startup Professionals Musings

MAY 15, 2016

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support.

Ideas 53

Ideas Startup IBM IBM 53

Startup Professionals Musings

DECEMBER 31, 2012

By understanding that there is real and quantifiable value to be found in individual customers, you can better focus your long-term marketing efforts on precisely those customers who will generate the greatest long-term value. That means setting up operational and financial metrics, educating team members, and rewarding the right actions.

Customer 90

Customer Custom Startup Pricing 90

SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Tech Zulu Event

MAY 9, 2014

They’ve captured their market quickly by being the first providers of affordable luxury bookings with a business model to fill in a large amount of unused travel inventory. We know language education is a huge market, with 1/7 of people around the world learning a new language. Rapt.FM – Rap battles over live chat.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

NOVEMBER 7, 2011

By understanding that there is real and quantifiable value to be found in individual customers , you can better focus your long-term marketing efforts on precisely those customers who will generate the greatest long-term value. That means setting up operational and financial metrics, educating team members, and rewarding the right actions.

Customer 90

Customer Custom Services Pricing 90

socalTECH

NOVEMBER 17, 2010

What I mean by that, is many times, when marketing departments are releasing a film, they release a few teaser scenes. A few companies have aggregated all of that free media out there from those marketing materials. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film.

Startup 190

Startup Los Angeles Content Hollywood 190

Tech Zulu Event

MAY 8, 2014

Chance was recently featured on Fox News for comments on Facebook’s high profile acquisition of wearable VR company, Oculus, for an impressive $2B – and what that meant for early adopters who initially helped the company get off the ground by funding through Kickstarter. A distinctly different take from the classic finance model.

Invest 83

Invest Platform Entrepreneur Paramount 83