Acquisition Framework Marketing Sales 
Both Sides of the Table
SEPTEMBER 28, 2014
Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product.
Both Sides of the Table
FEBRUARY 16, 2015
So operating at a higher level, helping to set the framework for decision making and then sitting down and watching the game be played, is certainly the way to go.” At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. ” Of course I agree with this.
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Both Sides of the Table
JUNE 19, 2015
Today I’d like to give that advice in more tangible terms and with a framework to think about your tasks – the funnel. Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. Opening is easier than closing.
Tech Zulu Event
NOVEMBER 15, 2013
A financial model forces you to think through all of the variables that affect the potential profitability of your business from staffing and professional service requirements to sales and marketing costs. Are you assuming your expenses will rise as your sales rise? For example, when do you expect to start selling your product?
Both Sides of the Table
DECEMBER 3, 2009
So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. When they promise to help you with marketing, sales, distribution, integrated product development, etc. And I had 2 “strategic&# investors in my first company. Yeah, I know.
InfoChachkie
SEPTEMBER 15, 2011
If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance. Sometimes we measure things and see that in the short term they actually hurt sales. Don’t Chase The Quick Buck.
Both Sides of the Table
JANUARY 13, 2011
And when you finish the demo you can bring in the other important components such as competition, team, customer acquisition strategy, etc. Something like, &# I was thinking about jumping into the demo first before discussing the market. Use it as a framework for a dialog not a script. How big is the market? Mobile app?
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