Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

APRIL 8, 2010

Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA.

Startup 350

Startup Sales Framework Organization 350

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Startup Professionals Musings

MAY 6, 2022

A while back, Gartner formalized their ‘big data’ definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. billion websites, and e-retail sales surpassed 4.2 trillion U.S.

Social Media 96

Social Media Research Framework Sales 96

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. It is not a beach novel to be sure. It is often LESS performant.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

FEBRUARY 16, 2015

So operating at a higher level, helping to set the framework for decision making and then sitting down and watching the game be played, is certainly the way to go.” At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. ” Of course I agree with this.

Startup 150

Startup Sales CTO Coach Course 150

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. It’s important to separate optimism and dreams from market realities. Just because Google sales hit $1.5 What do I need to know before I commit to deliverables? How do I measure success?

Startup 155

Startup Resource Metrics Technical Review 155

socalTECH

MAY 17, 2019

The company is all about data solutions which combine meaningful application frameworks together. The CFO requires financial acumen driven from metrics, which can be had from sales and operational information, however, they're often locked into these silo'ed application stacks. How did you get into this? So, it's quite new.

SaaS 113

SaaS Startup Customer Custom 113

Both Sides of the Table

MAY 24, 2018

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Decision Dynamics Each firm makes decisions in different ways so understanding the firm’s decision framework matters. This is Sales 101.

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

TechCrunch LA

MARCH 17, 2019

And while the market’s reaction was negative, there were folks who noted that the Model Y’s likeness to the 3 meant it was getting serious about selling vehicles. The framework of the agreement is expected to include VW making an investment into Ford-backed autonomous vehicle startup Argo AI. billion investment in 2018.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

AUGUST 9, 2019

A while back, Gartner formalized their ‘big data’ definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data’ can mean big profits. Protecting the environment.

Social Media 94

Social Media IBM IBM Commerce 94

Both Sides of the Table

JUNE 19, 2015

Today I’d like to give that advice in more tangible terms and with a framework to think about your tasks – the funnel. Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. Opening is easier than closing.

Startup 150

Startup Framework Sales Venture Capital 150

Both Sides of the Table

DECEMBER 3, 2009

So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. When they promise to help you with marketing, sales, distribution, integrated product development, etc. And I had 2 “strategic&# investors in my first company. Yeah, I know.

Venture Capital 279

Venture Capital Startup Entrepreneur Framework 279

Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Sometimes this pays off, other times it doesn’t.

Help 303

Help Startup Competition Framework 303

Startup Professionals Musings

DECEMBER 7, 2014

A while back, Gartner formalized their Big Data definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data can mean big profits. Protecting the environment.

Entrepreneur 109

Entrepreneur Social Media IBM IBM 109

Startup Professionals Musings

AUGUST 21, 2013

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JULY 24, 2012

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

AUGUST 14, 2017

A while back, Gartner formalized their ‘big data’ definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data’ can mean big profits. Protecting the environment.

IBM 75

IBM IBM Social Media Commerce 75

Both Sides of the Table

MAY 26, 2011

They over think the decision framework. And just as my gut feel about the likely success of startups is often determined by looking at their velocity of product development and market progress of their product, so too is recruiting a factor in my assessment. Check your legal framework. But here’s the thing. Only Hire A+ People.

Startup 335

Startup Technical Review Framework Entrepreneur 335

socalTECH

FEBRUARY 8, 2019

Futuredontics is the consumer marketing division, and inside that is Dentistry.com. I ran Bugleboy.com for a couple of years, and then I moved into purely online marketing. That's the path that led me here, and really what I'm doing here is building a marketing technology company. So what specifically do you do?

Startup 113

Startup CitySearch Outsource Development Organization 113

Tech Zulu Event

NOVEMBER 15, 2013

A financial model forces you to think through all of the variables that affect the potential profitability of your business from staffing and professional service requirements to sales and marketing costs. Are you assuming your expenses will rise as your sales rise? For example, when do you expect to start selling your product?

Startup 85

Startup Acquisition Invest Framework 85

InfoChachkie

SEPTEMBER 15, 2011

If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance. Sometimes we measure things and see that in the short term they actually hurt sales. Don’t Chase The Quick Buck.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

APRIL 27, 2013

In 2012, Gartner formalized their Big Data definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data can mean big profits. Protecting the environment. Much change is needed here.

Startup 103

Startup Social Media IBM IBM 103

Both Sides of the Table

JANUARY 13, 2011

Something like, &# I was thinking about jumping into the demo first before discussing the market. Use it as a framework for a dialog not a script. It’s the same as in any sales-oriented meeting and make no mistake raising money is sales. But flip you must – just as in a sales meeting. Bijan is right.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. It’s important to separate optimism and dreams from market realities. Just because Google sales hit $1.5 What do I need to know before I commit to deliverables? How do I measure success?

Startup 108

Startup Resource Metrics Technical Review 108

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. &# The classic framework for analyzing a firm’s strategic position is Michael Porter’s Five Forces. Enjoyed this post?

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

SEPTEMBER 8, 2009

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. Ask if you could shadow different functions like marketing, finance or product management.

Startup 337

Startup Venture Capital Study Course 337

Startup Professionals Musings

APRIL 20, 2013

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. It’s important to separate optimism and dreams from market realities. Just because Google sales hit $1.5 What do I need to know before I commit to deliverables? How do I measure success?

Startup 101

Startup Resource Metrics Technical Review 101

Startup Professionals Musings

SEPTEMBER 9, 2013

An obvious reason is limited funds, but a more important reason is the need to know and intimately understand what is really going on in the business and the market. Instead, set long-term business objectives and develop a framework for the trajectory your team needs to get there. Balance the long-term with the short.

Startup 103

Startup Entrepreneur Template Mentor 103

Tech Zulu Event

FEBRUARY 19, 2014

Our goal was to provide the benefits of increased sales and client retention, all with the best customer service experience. “We’ve built an app framework. Because we’re now focusing on building a framework, it allows ut to be flexible. ” It’s a very different perspective on digital signage.

Social Media 106

Social Media Startup Screening Advertising 106

SoCal Delicious

JANUARY 9, 2014

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. I see design as a direct route to free marketing through the positive word of mouth it helps to generate.

Startup 78

Startup Design Customer Custom 78

Startup Professionals Musings

AUGUST 5, 2012

An obvious reason is limited funds, but a more important reason is the need to know and intimately understand what is really going on in the business and the market. Instead, set long-term business objectives and develop a framework for the trajectory your team needs to get there. Balance the long-term with the short.

Entrepreneur 94

Entrepreneur Startup Template Mentor 94

Tech.Co

JULY 25, 2017

It also takes only an hour to develop your own using a rapid development framework like CakePHP. After focusing on your site, it’s time to use an email marketing platform and move on to lead nurturing. Nowadays, you’ll never run out of choices when it comes to contact form plugins that can easily be integrated into your site.

Tool 39

Tool Customer Custom Sites 39