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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. Each is a framework for thinking about a problem. For example: 1. I’m all for more opinions, not less.

Startup 407
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Marketing 127
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Mythical Games raises $75M to build an NFT game engine

TechCrunch LA

Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. “We think this will actually change gaming for the long haul.

Platform 308
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Selecting a Software Development Company in 2024

TechEmpower

Some offer specialized skill sets like expertise in a particular programming language or framework, or specific domain knowledge. You'll discover firms that are prolific in design/interface and light on development, and vice versa. Depending on your needs, a combination of these skills may be desirable.

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226