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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. question in sales. question in sales. They now know they have a problem!

Sales 393
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. Each is a framework for thinking about a problem. For example: 1. I’m all for more opinions, not less.

Startup 407
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

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6 Keys To Defining And Exploiting Your Secret Sauce

Startup Professionals Musings

Finding your sweet spot as an entrepreneur needs to start with a meaningful personal purpose that is also a business opportunity. Many entrepreneurs are finding their “secret sauce” these days by combining a strong purpose with a good business opportunity. Both ends of this spectrum fail to bring long-term satisfaction or success.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA. More on that later.

Startup 350
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6 Tips For Combining Passion And Purpose To Stand Out

Startup Professionals Musings

Finding your sweet spot as an entrepreneur needs to start with a meaningful personal purpose that is also a business opportunity. Many entrepreneurs are finding their “secret sauce” these days by combining a strong purpose with a good business opportunity. Both ends of this spectrum fail to bring long-term satisfaction or success.

Tips 174