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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Marty Zwilling.

Marketing 100
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Entrepreneurs Must Be Adept at Rapid Realignment

Startup Professionals Musings

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Marty Zwilling.

Media 101
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7 Key Startup Principles for Keeping Up With Change

Startup Professionals Musings

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Marty Zwilling.

Startup 94
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Top 29 Startup Posts May 2010

SoCal CTO

Now, thanks to social media, you don't have to outspend. Why Entrepreneurs Hate Lawyers. Through advertising or direct sales, these sites harvest intent. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics.

Startup 248
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Changing the Face of Digital Signage: Nanxi Liu of Enplug

Tech Zulu Event

In Spring of 2012, a former colleague at Goldman Sachs suggested she connect with David Zhu, an entrepreneur with an eccentric but compelling background (professional poker player, dropped out of MIT). ” The large social media screen is Enplug, five iterations later. “We’ve built an app framework.