socalTECH

FEBRUARY 24, 2010

Last month, Santa Monica-based ThisNext announced that it was acquiring Stylehive, an online site focused on fashion and beauty. We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. What verticals are you thinking about?

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture never built the destination site to monetize from. I think everybody heard about this acquisition.

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Custom 164

Custom Customer Advertising SEM 164