category partnerships 
socalTECH
JUNE 8, 2020
We try to make it very easy for the average consumer to get more financial information, content, and ultimately, product, in the financial industry. We wanted to make the topics, information, and content relevant to people as they came into the ecosystem. We curate the best products within each category of finance.
SoCal CTO
NOVEMBER 17, 2009
It seems like a lot of what you are doing is about providing valuable information that accompanies the work that you do. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.
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InfoChachkie
JULY 26, 2010
This last category proved to be especially lucrative. The conferences also served to enhance our stature and influence within the medical device industry, which drove sales and business development partnerships. Sexy enough to garner public relations coverage and breathe new life into otherwise staid product categories.
socalTECH
SEPTEMBER 29, 2011
We break it down by a number of vertical categories, including Indulgent--all about food, wine, and alcohol; Active--outdoor athletic endeavors; and Creative, which is arts and crafts. Finally, we have an Eclectic category, which are interesting activities which don't fit into any of those other buckets.
InfoChachkie
FEBRUARY 24, 2011
Yeah, I have made plenty of mistakes in this category in the past. The other thing would be to be CLEAR on legal structures, partnerships, etc… to the degree you can. Jeff and Brian are informal and very generous with ideas, input and feedback when they have time. AddVisors can be formal or informal. Write it down….
SoCal Delicious
OCTOBER 8, 2012
with her husband, Douglas, a former Google chief information officer, in late 2008. Network for professionals engaged in the acquisition, disposition, operation, development, leasing, brokerage, project management, tenant representation, and asset management of office, retail, land, industrial, and multi-family properties. Newsletters.
SoCal Delicious
MAY 6, 2012
He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150M monthly users including games like Cityville, Farmville, and Frontierville. Sizhao “Zao” Yang – COO and Co-founder at BetterWorks.
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